“A healthy body is the source of human happiness”. It’s difficult to find an alternative to His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai’s definition of a source of happiness.
As we have come to expect from the UAE Royal Family, these statements are always supported with action. Sport in the UAE is growing at an unprecedented rate. At the last count the total expenditure in the sports market in Dubai alone is estimated at being $1.7billion. With UAE Vison 2021 on the horizon, investment is only increasing and this can be physically seen whether it be on the streets with the popularity of innovative events such as the Dubai Fitness Challenge or in the desert with the ever-more popular ultra-running events such as the BIG Stinker in Ras Al Khaimah.
Sport Law a Managerial Approach
The future looks bright but what is a familiar story, technology and social media is changing the face of the sports sector and the law is always playing catch-up. That is why it is important to have the right advice and legal documentation in place to protect your legal rights and ensure any contractual relationship runs smoothly giving you and/or your organisation peace of mind moving forward.
A few of the challenges we are facing are listed below:
- The data trail left behind social media users will be used to target fans with personalised offers to buy tickets or merchandise;
- As sports teams build state of the art stadiums, fan safety will remain a priority;
- Innovative ticket packages will compete with the couch for fan attention; and
- Advertising spend will shift to digital and social channels to reach millennials.
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